Media 
United Kingdom
Vauxhall Motors presents ‘Supporting A Nation’ advert featuring the England Football Team
2011-09-01
Share ThisVauxhall Motors launches its new advertising campaign showcasing football fans across the country. The advert entitled, ‘Supporting A Nation’ features the England Football Team, legends Jack Charlton and Peter Shilton, football fans and Vauxhall staff. The campaign will air before the England versus Bulgaria European Championship qualifying match on 2nd September 2011. The yet unreleased soundtrack, ‘What a Life’ is provided by, ‘Noel Gallagher’s High Flying Birds’ and taken from his highly anticipated new album due to be released on 17 October 2011.
Vauxhall Motors ‘Supporting A Nation’ captures how football brings people together. A line-up of football fans spills outside onto the streets, covering the length of the UK moving through offices, towns and beaches leading up to Wembley Stadium. The advert ends by panning down the England football team line-up at Wembley, moving across the faces of Frank Lampard, Wayne Rooney, Jack Wilshere and Ashley Cole amongst others as they stand for the National Anthem before the game.
Commenting on the inspiration of the Vauxhall Motors campaign, Peter Hope, Marketing Director stated; “Vauxhall is immensely proud to be supporting Home Nations football, not just the senior men’s team but also women’s, youth and disability football. Our advert is all about the connection between the country and our teams and the unifying effect football can have on us all.”
McCann Erickson Birmingham developed the campaign for Vauxhall Motors under the direction of Vince McSweeney, Executive Creative Director and Paul Dean, Divisional Director. Explaining the premise behind the ad, Vince said, “The excitement and anticipation of a home international brings people together like nothing else. It's not about being a die-hard football fanatic, it's about people everywhere showing support for their nation. This advertisement is a celebration of that. And it's this message of wide-ranging support that's true of Vauxhall as a brand.”
As part of Vauxhall Motors’ sponsorship to all four of the UK’s home football associations, the car manufacturer will look at opportunities for fans to interact with the Home Nation teams throughout the year, whether it’s through training with the squad, tickets to matches and other initiatives.
To view the Vauxhall Motors ‘Supporting A Nation’ advert, please visit www.vauxhalldriverscentre.co.uk.
Vauxhall Motors
Vauxhall Motors has been manufacturing motor vehicles in the UK continuously since 1903. Vauxhall’s range spans all mainstream sectors of the vehicle market with best-selling model names such as Corsa, Astra, Meriva, Zafira and Insignia regularly topping the sales charts. Vauxhall is also the largest manufacturer of commercial vehicles in the UK and its parent company General Motors’ 4th largest global market.
The company employs over 4500 in the UK and exports over 50% of its production. It is headquartered in Luton, Bedfordshire with manufacturing plants in the town (Vivaro van production) and Ellesmere Port in Cheshire (Astra production). It also has a thriving engineering and development centre at Millbrook in Bedfordshire.
Vauxhall Motors sponsor the Home Nations Football, Help for Heroes and supports up and coming designers and artists through Vauxhall Fashion Scout and Vauxhall Art Car Boot Fair.
