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Vauxhall Fashion Scout Announces Merit Award Winner for SS12 Leutton Postle
2011-07-19
Vauxhall Fashion Scout, London´s leading showcase for fashion innovation, is delighted to announce Leutton Postle as the Merit Award Winner for SS12.
The widely acclaimed Merit Award is chosen by a panel of industry experts and gives the winner a fully sponsored catwalk show and exhibition space at Vauxhall Fashion Scout during London and Paris Fashion Weeks.
Luxury knitwear label Leutton Postle by Central Saint Martins design duo, Sam Leutton and Jenny Postle is due to make its highly anticipated catwalk debut during London Fashion Week.
Jenny Postle graduated from Central Saint Martins in February and her MA AW11 collection was quickly snapped up by leading boutique Browns Focus, garnering universal praise from the international fashion press.
Upon finishing her studies at Central Saint Martins, Sam Leutton moved to China to work with knitwear innovators Stoll. Her extensive work in knitwear production has lead to the invaluable bridging of the gap between the technical and the creative.
Collaborative label, Leutton Postle represents a labour of love and a shared creative vision that can be seen in the extraordinary attention to detail in each garment.
“To receive the Merit Award for our first season together is brilliant. We feel that it's a fantastic platform for new talent and are positive that the support Vauxhall Fashion Scout is giving to us is incredibly beneficial at these early stages. We are super excited. ”
Sam Leutton from Leutton Postle.
The cultural patch-work creations by Leutton Postle draw on a range of influences to create rhapsodic collections that are unlimited by trends. The design approach freely embraces riotous colour, unusual surface texture and rich pattern to create beautifully offbeat knits for women.
Each piece is handmade and aims to produce truly original couture-quality knitwear by pushing the boundaries of technique and design.
“The Vauxhall Fashion Scout Merit Award is an internationally recognised launch pad for Londonʼs most innovative designers, and Leutton Postle fit the bill perfectly. Their collections push the boundaries of fashion design and construction, creating the conceptually beautiful and challenging edge London is so famous for. We are really excited for their debut collection.”
Martyn Roberts, Director, Vauxhall Fashion Scout
The winner of the highly coveted, three-season Merit Award is given the opportunity to showcase their collection at a high profile, fully sponsored show during London Fashion Week. The award also offers the winner access to a specialised mentoring programme throughout the year to help them grow and develop a successful, sustainable business.
The Merit Award is chosen by panel of leading industry experts who have extensive experience in working with and promoting new talent, including Vogue.com, Grazia and Not Just A Label.
September 2011 will be the eleventh season that Vauxhall Fashion Scout has showcased the best innovative designers during London Fashion Week. In the coming season, Vauxhall Fashion Scout will feature carefully selected Off & On Schedule designers, offering them an unique showcasing opportunity via catwalk shows, salon shows, presentations or exhibitions. Vauxhall Fashion Scout represents what London Fashion Week stands for; it is the first place to spot future talent.
The event takes place from 18th - 23nd September in Vauxhall Fashion Scoutʼs permanent location - Freemasons Hall in Covent Garden, a couple of minutes walk from Somerset House, the home of London Fashion Week.
Vauxhall Motors is dedicated to supporting style and design in the UK, and does so through a number of initiatives including Vauxhall Fashion Scout and Vauxhall Art Car Boot Fair.
