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Network Q’s new Used Car Locator is the best place for used Vauxhalls

2010-08-03

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Network Q, the first national manufacturer-backed used car programme in the UK, is continuing its roll-out of 20th anniversary year enhancements with the announcement of the launch of its brand new web-based Used Car Locator.                                                                                                           

Featuring up to 10,000 Network Q quality assured used Vauxhalls from over 370 retail outlets, website visitors will enjoy enhanced usability, intuitive search features and up to nine photos of each vehicle. The site will also have the ability to offer potential buyers a 360-degree external and interior tour of the car where available.

Network Q’s £450,000 investment in the new website reflects the changes in the way consumers research their car buying purchase. It is believed 93% of car purchasing decisions start with internet research, which has prompted an additional Network Q investment of £500,000 in search engine optimisation (SEO) for the brand. This SEO has been used on 100 brand terms and 100 model terms.

Karl Howkins, Operations Director - Rental, Used Cars & Company Vehicles - Vauxhall Motors, said: "The new website allows customers to start enjoying the premium buying and owning experience offered by Network Q from the moment they log on. The new site immediately puts quality used Vauxhalls in front of browsers and allows them to tailor their searches quickly and intuitively to their requirements using enhanced features which car buyers appreciate. Network Q offers its customers peace of mind when buying a used car and they can be assured the new website will deliver the best selection of quality Vauxhalls anywhere on the net.

“Our determination is for Network Q to remain the best place for used Vauxhalls,” he said.

For more information on Network Q, visit: www.networkq.co.uk

Network Q’s vehicles are inspected by those who know Vauxhalls best – Vauxhall technicians – and are even checked against recall directories to make sure nothing has been overlooked. Once approved, they are wrapped in a comprehensive warranty that uniquely includes brakes, clutches and battery for the first year or 20,000 miles.

Launched in 1990, Network Q was the first national, manufacturer-backed used car programme and is the largest used car programme in the UK and the best recognised in Europe. Network Q has sold 1.9 million used cars to date, 105,000 in 2009.

Other new incentives in Network Q’s 20th anniversary year

National TV advertising campaign, May

National sales event, May