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Camaro is next ‘hot’ model

2011-10-13

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LONDON: What one thing does supermodel Cindy Crawford, Halle Berry and the Chevrolet Camaro have in common? Aside from the fact that they are worshipped and idolized by millions around the world, have timeless and sultry good looks and have graced magazine front covers and fronted film premieres alike, they’re all turning 45-years-old.

As desirable supermodels go, Chevrolet’s Camaro is in great company, along with actress Halle Berry and film stars Keifer Sutherland and John Cusack, who are all 45 this year.

Camaro has a dedicated cult following of Hollywood A-List stars from actors Brad Pitt and Sylvester Stallone, who have recently been spotted behind the wheel of the latest 2011 models, to Pro Skater Josh Kalis and nu metal guitarist Brian Welch from Korn.

“As a style icon, Camaro is timeless, influencing fashion and film across the years. It remains desirable to a greater range of drivers today as one of the most popular sports cars ever built, its proof being its A-list following,” says Chris Perry, vice president of Chevrolet Marketing.

When Camaro’s birthday was announced this week as part of Chevrolet’s Centennial celebrations, it eclipsed even its most recent celebrity owner - Former England and LA Galaxy soccer player David Beckham - when it received over 1.9 million birthday greetings sent from its Facebook friends.

About Chevrolet

Chevrolet is General Motors' largest global brand with annual sales of about 4 million vehicles in more than 130 countries. It is the fourth biggest global car brand in terms of sales and also one of the fastest growing brands in the world. Chevrolet cars combine passion, bold design and practicality. They provide outstanding value for money. After re-launching the brand in Europe in 2005, Chevrolet more than doubled its sales to over 500,000 in 2008. In 2010, Chevrolet grew its market share in Europe to 2.5 percent, selling 477,194 cars. Chevrolet has a network of more than 2,700 dealers and service points in Europe. The Chevrolet line-up includes the Spark city car, the small Aveo, the compact four-door Cruze, the Captiva SUV and the legendary Corvette sports car. In 2011, Chevrolet is launching seven new cars: the all-new Orlando family van, the new Captiva SUV, the Corvette Grand Sport Coupé, the all-new five-door and four-door Aveo, the five-door Cruze, the Camaro coupé and convertible and the award-winning extended-range Volt electric car. Chevrolet's biggest markets in Europe are Russia, Italy, Germany, Spain, France and Turkey. Established in the U.S. by Swiss émigré Louis Chevrolet in 1911, the brand is celebrating its centenary in 2011. More information on Chevrolet can be found at www.chevroleteurope.com or media.chevroleteurope.com.